COVERITALLCO Helps Bui Photography Reach A New Level of Professionalism

Brand recognition is perhaps one of the most important aspects to business success. Sure, it’s important to have a product or service that people want, but if you can’t get people to understand your brand, your competitor has no problems explaining to them their brand.

Photography is just like any other service based business. The brand recognition is the style of images each photographer or photography studio has. Take for example, photographer Dave Hill and his unmistakable style of photography. When you see one of his images, you know it’s him. It’s the same thing as other photographers such as Ansel Adams, Chase Jarvis, and so forth. But just having a style of photography isn’t always enough for your potential clients to remember you, you need something more. This is where the amazing husband-and-wife team of COVERITALLCO comes in.We usually plaster the Bui Photography logo our images in our gallery for copyright reasons  and also on our business cards and for the most part that’s great in helping people identify our images, but we’re missing a big and important part: our team! They are the ones that create the image, but yet how do you identify that? How do we easily indicate to the guests at a wedding that we are the official wedding photographers and not “Uncle Bob” with a camera? We use our tangible brand that we can wear: our logo.

By proudly displaying our logo, it says a couple of things to our clients, their family, and their guest: we proudly represent Bui Photography and we are visibly identifiable by people who may not otherwise know we’re there representing our clients. In essence, prospective clients gets a feel for our services and what we offer.

Screen print shirts and apparel may work in other industries, but I don’t think it quite scream “professional” like a great quality custom embroidery. I’m not saying that you need to have custom embroidered apparel to say that you’re a professional, but little things that differentiate you from the next person goes a long way in establishing your brand.

And that is where we turn to COVERITALLCO for their high level of quality & workmanship, amazing customer support, vast apparel knowledge, and the ability to make the ordinary look extraordinary. By selecting Bay Area based COVERITALLCO, we’re not only supporting our local economy but we have the ability to see mock-ups, design ideas, a personable relationship, the ability make last minute changes with ease, and so much more; things that you do not get with larger companies such as CafePress. To some people this may not mean much, but consider this: would you hire a wedding photographer without being able to meet with them one-on-one? I had made a test order with CafePress, a t-shirt screen printed with the Bui Photography logo, and not only did it take weeks to receive my one order, when I received it, I was not very happy in the least bit. Why? Well the turn around time was ridiculous (some two weeks), by the time I received my one t-shirt from CafePress, COVERITALLCO had just finished my second order of seven items of clothing. Each one came out perfectly and cost a fraction of what the CafePress t-shirt had cost me. Second, granted it was a screen print and that they only take JPEG uploads (COVERITALLCO can take Adobe Illustrator files, which is the format my logo is to take advantage of vector resizing), my logo looked anything but professional and high quality because there were some white artifacts around some of the characters (my logo was printed black) that looked messy and quickly done (see picture here and here). Also using the online designer was a pain in trying to position the logo exactly where I want and sizing of the logo. To their credit, the shirt quality is quite nice, but after a few washes, I’m sure the screen print will peel off. I’m not bashing CafePress, like Wal-Mart, they are big identifiable company that many people recognize so it’s easy to make the point.

So how is COVERITALLCO so different? Bui Photography is no where as large as some of their other clients and will probably never spend nearly as much money either, but we were never treated as a small business cast to the side because our budget isn’t as large or our volume is too small. They mocked up three different size samples of our logo stitched on a small swatch of cotton apparel (on their own dime) so not only could be see how amazing it would come out, but we could decide what size logo best fit for us and try different placements on the shirts; if that’s not the VIP treatment, I don’t know what is. I could call or email Cover It All and get an answer to any question I have very quickly and because they are local, I can stop by to see the work-in-progress and by the time I get the final delivery, it is exactly what I want and expected. An example of how this is a huge benefit was choosing the color of the line that is under Richard Bui and above Photography. I originally had selected a dark blue, and when they had made a sample stitch, it turned out the dark blue was too dark and blended in too much with the shirts. What did they do before I arrived to check it out? They made another sample, all on their own dime, with a color that they selected and thought would work better and guess what? It’s the color we adopted. Imagine how many orders and money we would have had to waste making samples from an online place.

So if you’re looking to make some custom embroidered apparel like t-shirts, polos, jackets, team jerseys (for baseball, golf, and about any other sport) and even custom stuff such as embroidering our logo onto both my Think Tank Photo Glass Taxi and Urban Disguise bags, check out COVERITALLCO. They also do screen printing and have an amazing graphic artist on staff who can help design your stuff.

You can contact them by calling them at 1-650-520-1020 or by email at sales@coveritallco.com.